BowFlex is the brand name for a series of fitness training equipment, marketed and sold by Johnson Health Tech. Based in Vancouver, Washington, [1] the company sells its products through direct, retail, and international channels. [2][3] The first BowFlex product, BowFlex 2000X, was created in 1986. [3] 6 days ago · Who ownsBowFlex? Explore the ownership changes after bankruptcy, discover the fitness brand's current owner, and understand what this means for buyers today. · Under his leadership and subsequent owners, Bowflex evolved from a niche inventor to a publicly traded company, listing on the New York Stock Exchange (NYSE: BFX) and expanding its portfolio beyond rods to include dumbbells, treadmills, and ellipticals. · Johnson Health Tech Retail purchased substantially all the assets of BowFlex in a bankruptcy auction, including the BowFlex, Schwinn, and JRNY brands, along with existing finished goods and parts inventory. BowFlex Inc is a company who operates under the brand name for a series of fitness training equipment marketed and sold by Nautilus. The product's lineup consists of indoor cycling bikes, Max Trainers, Home Gyms, treadmills, adjustable dumbbells, and more. · You don’t want to spend money on a treadmill if the company might vanish tomorrow. To make a smart purchase decision, you need to understand the stability of the new owner. The Bowflex brand is currently owned by Johnson Health Tech (JHT), a global fitness manufacturing giant based in Taiwan. Who makes Bowflex fitness equipment?BowFlex is the brand name for a series of fitness training equipment, marketed and sold by Johnson Health Tech. Based in Vancouver, Washington, the company sells its products through direct, retail, and international channels. The first BowFlex product, BowFlex 2000X, was created in 1986.Did Johnson Health Tech buy Bowflex?TAICHUNG, Taiwan – – Johnson Health Tech Retail, Inc., the US-based retail subsidiary of Johnson Health Tech, Co., Ltd (TPE: 1736), announces the final purchase of BowFlex for $37.5 million, as adjusted pursuant to the terms of the asset purchase agreement.When did Bowflex become a company?BowFlex of America merged with Stratford Software Corporation, USA in 1993 and changed its name to BowFlex, Inc. It became a public company on the Toronto Stock Exchange. In 1998, the company changed its name to Direct Focus, Inc. and initiated an IPO on Nasdaq.Why did Bowflex go bankrupt?In March 2024, BowFlex declared Chapter 11 bankruptcy, citing poor post-COVID sales for its collapse. Taiwan-based Johnson Health Tech purchased the company for $37.5 million after approval from the bankruptcy court in April 2024. On , about 420,000 BowFlex machines were recalled due to mechanical problems. · BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness. · You don’t want to spend money on a treadmill if the company might vanish tomorrow. To make a smart purchase decision, you need to understand the stability of the new owner. The Bowflex brand is currently owned by Johnson Health Tech (JHT), a global fitness manufacturing giant based in Taiwan. · BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.
