Even in larger markets, a two or. Drawing upon microeconomic theory, we posit that such impact varies across hotel categories depending on their natural occupancy rates and demand elasticity. · taylor swift is having a moment, and its causing hotel prices to surge. · according to hotel vice president and general manager shane allor, room revenue increased by nearly $1 million during swift s miami shows from oct. · with fewer than 20 shows left on the north american leg of the tour, we looked at the cities on the eras tour to see where hotel booking prices skyrocketed the most. From announcement day to event day, hotel rates experience dramatic fluctuations. 18 to 20 compared with the same weekend. Here are the european cities to avoid this summer if you want to swerve the swift effect. · mega events like taylor swift ’ s eras tour can create intense lodging demand. · in the u. s. , taylor swift s tour dates coincide with a 7. 7% year-over-year (yoy) uptick in hotel prices in the month leading up to her concerts. · swift ’ s concert stops often meant more than 90% occupancy in some cities, generating much higher room rates for fans who waited to book rooms until concert nights grew closer, said m. Brian riley, str analyst who has been tracking the swift effect on the hotel industry. · this article examines the economic returns on the hotel industry generated by music concerts featuring megastars, focusing on taylor swift.
