An event allows you to measure a specific interaction or occurrence on your website or app. For example, you can use an event to measure when someone loads a page, clicks a link, or … Optional: If you want to add guests to your event, on the left click Search for people and start typing the names of your guests. Click any time on the calendar that doesn't already have an … Automatically collected events are triggered by basic interactions with your app and/or site (as indicated under the event name in the table below). As long as you use the Google tag or the … To set up an event using Google Tag Manager, configure a Google Analytics: GA4 Event tag and then create a trigger that specifies when you want to send the event.